The upcoming Sunflower Board is a dedicated food industry marketing entity focused on promoting the wide range of products derived from sunflowers, including sunflower seed oils, seed butters, roasted sunflower seeds, sunflower protein, and even sunflower-based flour. These products are not only versatile but also packed with nutritional benefits, making them a staple in many kitchens worldwide. The Sunflower Board will work to raise awareness about the diverse applications of sunflower derivatives, from cooking oils that are high in healthy fats to sunflower seeds that serve as a nutrient-dense snack rich in vitamin E and magnesium. Through targeted campaigns and consumer education, the board aims to highlight the role of sunflower-based products in supporting a balanced diet while showcasing their sustainability as a crop.
Sunflower-derived products are particularly beneficial for individuals with allergen sensitivities, offering an excellent alternative to common allergens such as peanuts, tree nuts, and soy. Sunflower seed butters, for example, are a growing favorite for schools and families seeking allergen-friendly spreads that are both delicious and nutritious. Additionally, sunflower protein and sunflower seed flour provide plant-based options for baking and cooking, catering to those with gluten sensitivities or preferences for plant-based diets. The Sunflower Board is committed to championing these allergen-friendly innovations, ensuring they are accessible and widely recognized as safe and wholesome options for consumers with dietary restrictions. By promoting these health-focused benefits, the Sunflower Board will not only boost the sunflower industry but also contribute to a healthier and more inclusive food landscape.
The Sunflower Board aims to strengthen its industry presence by forging partnerships with trade associations in sectors such as sunflower farming, nut and peanut butters, and snacks. This strategic alignment is designed to foster collaboration, drive innovation, and expand market opportunities, thereby enhancing the visibility and impact of sunflower-based products across these interconnected industries.
We plan on creating industry-specific relationships (trade associations, retailers, food service) very soon.
Sunflower-based products, including oils and butters, play a significant role in the global edible oil market. In the 2023/24 season, global production of sunflower seed oil was approximately 21.63 million metric tons. Ukraine stands out as a major producer, contributing around 31% of the world's sunflower oil output in the 2020/21 period. However, in 2023, U.S. sunflower production experienced a decline, totaling 2.26 billion pounds—a 19.4% decrease from the previous year's 2.81 billion pounds.
Looking ahead, the global sunflower oil market is projected to grow at a compound annual growth rate (CAGR) of 1.9%, reaching 22.2 million metric tons by 2026. In the sunflower seed butter segment, the market was valued at approximately $234.9 million in 2023 and is expected to expand at a CAGR of 9.1%, potentially reaching $445.2 million by 2031. These statistics underscore the importance and growth potential of sunflower-based products in the global market.
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